Selling a sales funnel can be a tricky business. You need to be able to break the sales cycle down into small segments. This means getting your traffic into your funnel, upsells, downsells, and break-even offers.
Getting traffic into your sales funnel
Creating a sales funnel is a great way to turn incoming leads into sales. It’s also a useful tool when marketing your business online. But before you dive into building a funnel, there are some things you need to know.
First, it’s important to know which traffic source will work best for you. You may want to try to acquire social media followers from your target audience, or you might want to consider a paid option. Regardless of which strategy you decide on, you’ll need to make sure that you’re using tactics that are effective at generating high quality leads.
While you’re at it, you’ll also need to decide on a promotional campaign. There are several things you can do, from running retargeting ads to asking other members of your community to help you share your content.
The most obvious is to provide free value. This can be in the form of an eBook, video series or a course. Just be sure the content is relevant to your target audience, and you’re on the right track.
However, you’ll need to be careful to make sure the free stuff isn’t just a gimmick. If it’s not something worth sharing, you’re probably wasting your time.
Using social media is one of the easiest ways to drive traffic into your sales funnel. Many people use social networks to connect with friends and family, and you can tap into this to boost your marketing efforts. For example, you can create a Facebook group where you can invite other like-minded individuals to discuss topics of interest. These groups will bring in potential clients, and they’ll also get a chance to see what you’re up to.
The other notable tidbit is the email marketing – the most effective way to drive traffic into your sales funnel. When it comes to capturing emails, you’ll need to send the correct copy and create a list of emails that will follow up with them. A good email marketing strategy will include three or more emails that nurture your lead into a sale.
The most successful sales funnels will be built with a multi-pronged approach that includes both social and email marketing. You can also make use of other marketing tactics, such as a coupon, to increase your conversion rate.
Breaking the buyer’s journey down into smaller stages
When selling a product or service, sales reps need to understand the steps that buyers go through. Understanding how to break the buyer’s journey down into smaller stages can help them to improve their sales process.
The buyer’s journey can be broken down into three stages: awareness, interest, and decision. Each stage presents its own unique challenges for buyers.
While consumers are usually in the middle or lower stages of the funnel, they may be considering multiple options or conducting competitive research. They may be comparing pricing, packages, and other factors. Regardless, the goal is to make them a customer.
It’s important to keep in mind that a consumer’s path through the sales funnel can take weeks or months. At times, they will be convinced of the need for a product or service, but will still consider other factors before purchasing. A brand needs to reinforce the benefits of its product or service and the downsides of not purchasing.
Keeping in mind that potential customers will begin researching the product or service online, it’s important for companies to provide relevant and engaging content that can educate prospects on their need. Brands can also use social media, blogs, and other forms of marketing to attract audiences.
Once a prospect has decided to become a customer, a sales rep will have to convince them that they should buy the product or service. This is a process that can be painful and frustrating if it fails. By breaking the buyer’s journey into smaller stages, sales reps can be more intentional about delivering information at the right time.
In addition to educating prospects on their need, a company should use its unique selling proposition to attract audiences. These marketing assets can include websites, social media posts, guides, and landing pages.
Sales funnels should be designed to reach the right audience and to convert after each step of the buyer’s journey. To achieve this, companies need to create a blueprint that will guide their sales reps through each step. Companies should be prepared to answer all of the questions that their leads have during each stage.
Upsells and downsells
One of the most effective ways to increase sales is to include an upsell or downsell. Whether you’re a new or experienced online business, upsells and downsells can help you to get more out of your current customers. They’re a great way to boost your revenue and keep your customers satisfied.
A downsell is a less expensive version of the product you’re selling. It can be a one-time offer, like free shipping, or it can be a lower-priced version of the same item. The key is to make the downsell relevant to the product you’re selling.
An upsell is a more valuable version of the product you’re offering. It could be a discount on the original price, or it could be a new feature, such as a referral service or problem-solving done-for-you products. If you don’t offer an upsell, you may lose some of your customers to competitor offerings.
If you don’t offer an upsell, your customers may be tempted to abandon their cart. That’s why it’s important to have a well-designed sales funnel. This will help to ensure that your customer’s journey through your funnel is smooth and hassle-free.
Upsells and downsells can have a huge impact on your bottom line. But the best way to determine whether or not they will be a success for your business is to use a variety of data sources. By analyzing customer behavior, you can improve your strategy. You can also create more personal offers by segmenting your audience.
Upsells and downsells are easy to implement. For instance, Kajabi makes it easy to add them to your website. Using its simple checkout process, you can sell digital products without any tech integration issues. And its 14-day free trial allows you to try it out for yourself.
Once you’ve decided to include an upsell or downsell, you can start building out your funnel. You can choose between three upsell pages for each funnel. These upsell pages are shown when someone confirms their payment. When they don’t make a purchase, they’re redirected to a Thank You page. In addition to letting customers know that they’re getting more, you can offer a discount on the upsell if they choose to skip the downsell.
Break-even offers
When selling a sales funnel, you need to offer multiple offers. One of the best ways to do this is by offering downsells. These are offers that take advantage of a prospect’s momentum and give them a way to save money. By providing value at a lower price, you increase the likelihood of them accepting your offer.
You can also use bait offers. The best example of a bait offer is a high-quality video. This allows your brand to gain a high level of attention while building up to your main offer.
Another example is to offer a free e-book or webinar. In doing so, you will learn more about your prospect’s needs and goals. This information will help you to provide the right solutions at the right time.
You should also use your sales funnel to warm up cold leads. At this stage, you want to show your prospects that you understand their pain points. Next, you can start to develop a deeper relationship with them.
You can follow this up with an upsell, which is a cross-sell. This allows you to increase the average value of your cart. Your customers are likely to have a larger order than if you just offered them the front end offer. Also, this helps you to build trust with your audience.
You can also offer self-liquidating offers. For example, you can offer your customers a coffee maker or a limited-time product. Both of these can be useful for generating FOMO. If you can make these offers profitable, you can easily turn a few customers into fans.
When you offer a downsell, you’re preparing your customers to move on to the next mini-funnel. However, you’ll need to customize this offer to your prospects’ specific needs. Don’t push them to get more valuable offers if they’re not ready. Instead, gently nudging them towards progress can be helpful.
Sales can be a frustrating experience. But with the right funnel, you can ensure that you’re making the most out of every deal. It’s important to keep your customers engaged with your brand even after they make a purchase.