When it comes to writing your follow up letter in your sales funnel, you’ll want to be sure that you’re giving your leads the right information. For example, you don’t want to be nagging them with a bunch of sales pitches that might not be very helpful to them. Instead, you want to focus on nurturing them and reconnecting with them.
You want to reconnect with lapsed leads
The best way to do it is to get on the same page as your prospects and customers. You could use social media to engage and reconnect your lapsed leads, or you could be more creative. Some marketers opt to have a bespoke one on one conversation, while others prefer to let their customers do the talking. No matter what you choose, it’s important to have a formal stance on the customer and be ready to offer them whatever the they are looking for. If you do, the rewards are bound to be sweeter.
For many companies, customer service is a top of mind priority. To reengage a lapsed customer, you’ll need to come up with a new onboarding process. This can be a tricky process, but not impossible. On the other hand, it’s not a given that you will be able to recoup your costs by simply paying attention to your customers’ needs. Fortunately, there are tools available to help you do it, from a one on one conversation to an automated follow-up. So, what are you waiting for? Take a chance and reconnect with your lapsed leads today. They’ll be thanking you for it in no time. Hopefully, you’ll have some fun while doing it. After all, you never know when you’ll need to reengage your shopper.
A recent study revealed that companies that respond to a lead within an hour of receiving it were 60 times more likely to qualify it than those that take more than a week to do the same thing.
You want to nurture active prospects
The sales funnel concept has been around for decades, but the way customers move through it is changing. Technology has a big role in shaping the customer journey. Customers have more choices than ever before. For example, they can make purchases from a smartphone, or they can research online.
A successful lead nurturing program understands where prospects are in the buyer’s journey. It focuses on building rapport and showing how the product fits into the customer’s life. This is often achieved with email marketing. But it’s important to use different communication channels and implement them in combination.
Lead management technology can automate the process of gathering and tracking behavioral data. These tools enable you to track and analyze your leads, and trigger the right responses.
Your lead nurturing strategy should include personalized experiences via social media and your website. You can also offer freebies or other assets to attract new leads. In addition, you can improve your engagement levels by tweaking your timing and messages.
Developing an effective nurture program will maximize the revenue potential of your business. To do this, you need to define your ideal customer profile and buyer personas. By defining these, you can determine key performance indicators (KPIs) and compare them to your goals.
Lead nurturing programs should be monitored to ensure their effectiveness. They should not duplicate sales rep efforts, and they should carefully manage exclusions. Identify who should be responsible for each communication. And you should know what content assets are appropriate for each stage of the buying cycle.
As a result of all this, a well-planned and implemented lead nurturing campaign can produce 20% more sales opportunities than an unaddressed list. However, you should be careful to implement a program that doesn’t overwhelm your customers.
Using automation can help you nurture your leads according to their current stage in the buying cycle. You can even create specific offers to engage hesitant audiences.
Lead nurturing is crucial in ensuring that you don’t lose a customer to another vendor. It’s also a vital part of tapping into the emotional side of a purchase decision.
You don’t want to mention follow-up in the email subject line
The subject line is your opportunity to make a good first impression. So, why are you hesitant to include it in your emails? Here are a few tips to help you get your message across.
A follow-up email is a necessary part of digital marketing. It’s designed to remind customers that you exist and that you are ready to do business with them. As such, it’s important to send out a follow-up email that’s both useful and interesting. Follow-up messages are also a great way to remind customers about the services or products you offer.
To do this, you’ll want to be sure you’re using a clever subject line. A well-crafted subject line can actually improve the response rate of your emails. This is particularly true when the email contains information that is both interesting and relevant to the customer.
A great follow-up email will be short, to the point and easy to read. However, it may not be enough to convert a prospect into a customer. That’s because people are busy. They don’t want to spend their time reading an email from an unknown sender.
It’s not uncommon for people to open an email and then ignore it. While this may sound annoying, you should avoid sending out a bunch of useless emails. Remember, your prospects have hundreds of emails already. Including some of your best content in your follow-up will keep them from getting overwhelmed.
If you’re going to follow up on an email, try to include a call to action. You can’t expect someone to open your email and take action if it’s not clear what you’re trying to do. And you don’t want to waste your audience’s time with false promises. Whether it’s a free trial signup or a demo booking, you need to provide value to your readers.
There are many ways to do this, from social proof to data collection. But no matter how you approach the task, you’ll need to have a strategy and follow it through.
Ultimately, it’s your goal to turn prospects into paying customers. The following advice can help you create a solid email that will accomplish this.
You don’t want to nudge prospects towards your product/service
The online sales funnel is a complex system that contains several stages. These include the conversion stage and the pre-purchase cross-sell phase. Each has a different strategy. It’s important to make sure you create content for each. Using the right tactics depends on your audience and your product.
At the top of the funnel, prospects are in a research phase. They are evaluating the various options for buying a product. There is a higher likelihood of consideration if you can provide helpful content. Your content should reflect a high level of expertise and trustworthiness. This can help convert them to leads.
On the other hand, the bottom of the marketing funnel has fewer prospects. You’ll have to use data-backed remarketing to reach these potential customers. You’ll also need to offer exclusive offers or product demonstrations. A product demo can turn these prospects into buyers.
The consideration stage is a crucial stage of the marketing funnel. During this period, prospective buyers are researching existing solutions. As they continue to do research, they refine their searches and find more specific answers. They might decide they need a different solution. For this reason, your pre-purchase upsells should be non-aggressive. Upsells can include an upgrade to a desktop computer, an extended contract, or product protection. Depending on your target audience, a 5% discount may work.
To convert prospects at the bottom of the marketing funnel, you’ll need to make a compelling case. This involves educating and building strong connections. Prospects are more likely to buy if you offer value, inform them about your product, and build a positive relationship. Once they are convinced, you’ll need to nudge them towards making a purchase. In this process, you’ll need to offer a solution that’s unique and valuable.
If you’re not sure where to start, try a template that presents multiple product options. When it comes to the bottom of the marketing funnel, creativity matters more than intensity. Use customer testimonials and product demonstrations to nudge them to the final stage. Creating a great experience for your prospects can trigger repurchases, referrals, and more.